Blogapalooza 2015 is no doubt the biggest business-to-blogger networking and marketing event in the Philippines. Since this only comes once a year, serious bloggers and businesses that aim to grow have no reason not to attend Blogapalooza 2015. Expand your professional network, get to know fellow bloggers, expose your site to advertisers and clients alike, and, most of all, increase your website traffic — all of these are possible by just attending the Blogapalooza tomorrow!
Yes, the annual B2B networking and marketing event will be held tomorrow, October 25, 2015 10am-9pm at One Esplanade, Pasay City — just make sure that you’ve already signed up for the event on Blogapalooza 2015’s website (You’ll get an awesome badge to post on your website, by the way).
But wait — it’s not just about attending the said event! You need to know how to market your blog to potential clients and/or advertisers in order to make your attendance rewarding. Aside from marketing your blog, you also need to interact and get to know your fellow bloggers. Why? Well, they can help you with your blogging career way more than you think!
How to Market Your Blog to Potential Clients/Advertisers
If you thought that only businesses should market themselves on Blogapalooza 2015, you are completely wrong. Attracting businesses to your blog is not just about handing out your business card to them (though it’s part of the process). You need to learn how to differentiate your blog from all the other blogs in the event. Still confused? Let me explain this further:
Imagine. Hundreds of bloggers, nearing a thousand, walking around. Do you think that they went there just to have fun? No. Each of them has at least a hundred business cards at hand — most looking better than yours. They also handout a business card to every business they see. Truth be told, this event is actually similar to the hunger games — where only the strong are rewarded.
In order to keep up with, or beat, the competition, you need to learn basic marketing skills. Trust me, businesses almost always choose an option that presents itself as the best among the rest — even though it’s nothing close to the best! Below are some useful tips in marketing your blog at the Blogapalooza 2015 event tomorrow:
1. Bring as many business cards as you can
If you previously planned not to bring any business cards at all, change that plan immediately! This is your most powerful tool in marketing your blog — do not ignore this small piece of paper. Also, no matter how much businesses may like your blog, it would mean nothing if they couldn’t even contact you. A business card solves this and even gives you an edge over other bloggers that didn’t even bring a single business card. Lastly, a business card shows how professional, and a serious blogger, you are.
2. Design your business card to be unique as possible
Plain design templates with your logo, name, and contact details don’t stand out as much as loud and one-of-a-kind business cards. Do you know that you can customize your business card to any size you like? Yes, business cards come in different and unique designs — all with the purpose of standing out from the crowd! Design says a lot about your branding, every marketer knows this.
3. Dress well and look professional
You would not want to show up looking like traffic hit you very hard. First impressions are important and, most of the time, first impressions don’t change within a single day. This is why you MUST look your best at the Blogapalooza 2015; wear professional and stylish clothes to the event. Treat this as an interview, don’t let your potential clients/advertisers catch you at your worst!
4. Memorize your website statistics by heart
You would never know when you’ll need this information. In the event a potential client/advertiser asks you for your website statistics, it would look more professional to discuss them with confidence — without going to your website on your smartphone before giving an answer. Remember, businesses want people, or bloggers, that are serious with what they do. Why would a business hire someone who treats his or her blog merely as a pastime?
5. Know what you can offer to advertisers/clients
Businesses want concrete results or nearly accurate estimates. When asked, you should know how much (in percent) you could increase a business’ online conversion rates, website traffic, social media engagement, impressions, etc. — after all, the goal of businesses would be sales conversion, brand awareness, and/or brand recall. If you didn’t understand any of the terms, don’t hesitate to use the ever-reliable Google!
6. Always smile
A smile almost always makes a good impression. Smile as natural as possible while interacting to fellow bloggers, potential clients, and potential advertisers. No one wants to work with someone who doesn’t smile — a reason why friendly people always become the center of attention. Also, continue to look active and take pictures. Show businesses that you will be blogging the event on your amazing blog, this would show how serious of a blogger you are.
Have a great day tomorrow!
I hope these tips will help you promote your blog to potential clients/advertisers tomorrow! Just have fun and enjoy the event, everything would go well. Don’t forget to use the hashtags #Blogapalooza and #ResponsibleMedia for all your social media posts. Maximize your reach and let businesses easily see your blog!
Ready for Blogapalooza 2015? Share this post to your fellow bloggers that’ll attend the annual Blogapalooza 2015! Let’s all have a great time tomorrow while also improving our career as a blogger!